Facebook CEO Mark Zuckerberg punctuated his “awesome” announcement today by revealing that users are now publicly sharing around 4 billion “things” (status updates, images, etc) on Facebook a day.
Zuckerberg explained that in accordance with Facebook’s data, social sharing functions exponentially, so that the amount of stuff you shared today is double the amount of stuff you shared a year ago and the stuff that you will share a year from now will be double the amount you’ve shared today.
In Mark Zuckerberg’s Law of Social Sharing, Y = C *2^X — Where X is time, Y is what you will be sharing and C is a constant.
So, People… Serious question time. Here’s my response to the Zuckerberg Formula:
“Y = C *2^X — Where X is time, Y is what you will be sharing and C is a constant.”
Hey Zuck: I love you, I love sharing, but I have just ONE question – Where does A (Attention) fit into this equation, and could you address this?
Zuck’s Law of Exponential Sharing simply does NOT scale if the human brain is F (Finite) and its landlord must remain E (Employed). Every time you exponentially INCREASE social sharing, you exponentially DECREASE A (Attention) and fragment it.
As A (Attention) nears ZERO, where does that put Social Sharing on the Relevance Continuum?
Eventually, whether you’re sharing paper to the moon and back will become completely irrelevant if nobody has the attention span or the time to consume what is being shared. When we reach this point, should we call it N (Noise) or SI (Sharing Irrelevance)?
It may seem like I’m being facetious, or even pessimistic, but I’m simply asking a serious question from a media consumption standpoint. You’re the head of a multi-billion dollar company and your equation has some very serious flaws in it that are not addressed – primarily Media Consumption and Attention. It’s not like the old days when you could just write on a dorm room window with a white grease pencil and get the girl…
Social Sharing is great, but if a tree falls in the woods…
If everyone has the attention of a Tsetse Fly, and nobody is consuming, reading or absorbing what you’re sharing, are you R (Relevant) and do you M (Matter)?
The Attention Wars have started. Stay tuned to find out why Attention is the new currency online and why it is more valuable than Oil.
Love from Portland, Oregon,