The New Evernote Smart Notebook by Moleskine

Over the past year or so, Evernote has begun to really focus on the design and experience of our apps. We’ve been inspired by a wide range of companies and products that do this right, from Apple to Uchida Yoko to Moleskine. In fact, in Moleskine, we saw more than inspiration, we saw an opportunity to do something amazing together that fully embodied our Experience First thinking.

Moleskine is the maker of beautifully designed notebooks and accessories that are the go-to choice for creative individuals of all types. While these notebooks are beloved for their quality and style, they suffer from an issue common to all physical notebooks…they’re physical.

That’s where Evernote comes in. We’ve partnered with Moleskine to develop a new, limited edition Evernote Smart Notebook that’s designed specifically for the new Evernote iOS application.

So here’s my question to Evernote & Moleskine: Why is this a “Limited Edition” rather than what it really is, which is a Beta Test to see if there is product demand? It’s not like if it sells like hot cakes, it’s not like you’re going to discontinue this “Limited Edition” from your product line. Let’s call a Spade a Spade, please…

- Adam