There are many reasons but it seems the Non-Reply has become the New No, not just in Hollywood and the film industry, but in almost all aspects of life what was designed to make it easier and more efficient to communicate has in many ways made it less efficient, more difficult and particularly more time consuming. Why? Is it because we as human beings fear confrontation? We don’t want to be the one to say No? Or is it simply that we don’t have time to continue the discussion that may happen if we do say No?